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Vertical guides

The same operating system, tuned to your vertical.

Deep, tactical playbooks at the intersection of a service and a vertical. Each one runs the same four-phase Axis37 system — Foundation, Authority, Recommendation, Conversion — with the keywords, schema, FAQs, and proof signals that actually matter in that industry.

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How to read these

Each guide is a standalone playbook. Read the one that matches your vertical and service first, then the related one underneath it.

What buyers in this vertical actually search for
Where the proof signals live for this industry
The 90-day punch list to start the work
FAQs answered the way an operator would ask them
Local SEO

Local SEO by vertical.

Local SEO is the discipline of structuring an operation so Google, Maps, reviews, and AI engines all return the same clean answer about who you are, where you work, and why you should be trusted.

Local SEOLocal SEO for plumbersLocal SEO for plumbing operators built to become the obvious answer in their market. Google, Maps, reviews, AI answers — one operating system underneath. From Axis37.Read the guide →Local SEOLocal SEO for HVAC contractorsLocal SEO for HVAC operators built to become the obvious answer through every season. Google, Maps, brand-name searches, AI engines — one operating system underneath. From Axis37.Read the guide →Local SEOLocal SEO for roofersLocal SEO for roofing operators built to become the obvious answer when a storm hits. Authority that lasts past the next hailstorm. Recommendation Report monthly from Axis37.Read the guide →SEOSEO for law firmsSEO for law firms built to become the obvious choice when a serious case is selecting. Practice-area depth, attorney-bio E-E-A-T, AI-engine citation. Recommendation Report monthly from Axis37.Read the guide →Local SEOLocal SEO for restaurantsLocal SEO for restaurants and hospitality operators — Google Maps, Yelp, OpenTable, Resy, AI 'best near me' prompts, and the Axis37 Recommendation Report.Read the guide →
AEO & LLM Optimization

AEO by vertical.

AEO is how an operation gets cited inside ChatGPT, Perplexity, and Google AI Overviews. Each vertical has its own buyer-prompt patterns, schema needs, and proof signals.

AEOAEO for plumbersAnswer Engine Optimization for plumbing operators. Become the obvious answer when homeowners ask AI who to call. Recommendation Report monthly from Axis37.Read the guide →AEOAEO for HVAC contractorsAnswer Engine Optimization for HVAC operators. Become the obvious answer when homeowners ask AI who to call — across every season. Recommendation Report monthly from Axis37.Read the guide →AEOAEO for roofersAnswer Engine Optimization for roofing operators. Get named by ChatGPT, Perplexity, and Google AI Overviews — through every storm cycle, against every out-of-state chaser.Read the guide →AEOAEO for law firmsAnswer Engine Optimization for law firms. Get named by ChatGPT, Perplexity, and Google AI Overviews when prospective clients with serious cases ask who to trust.Read the guide →AEOAEO for restaurantsAnswer Engine Optimization for restaurants. Get named by ChatGPT, Perplexity, and Google AI Overviews on cuisine, neighborhood, and occasion prompts.Read the guide →

Want to know which of these applies to you first?

Start with a search checkup. We look at your website, Google profile, service-area rankings, AI answer footprint, and tracking opportunities — then tell you where the work belongs.

Get My Search Checkup