The people behind Axis37.

Allison Goodlin is the Lead Writer for Axis37, covering tactical search, answer engine optimization, and what's actually moving the needle for operators across home services, legal, and hospitality. She holds a degree in Journalism and Media Studies from Livingston College at Rutgers University and brings two decades of editorial experience to the work — including her ongoing role as Editor and Lead Writer at Top of Temecula, the valley's premier community directory. A 20-year resident of the Temecula Valley, she writes from the same operator's perspective Axis37 builds for: practical, field-tested, and skeptical of anything that sounds like it came out of a 2018 SEO playbook.

The Axis37 team writes about tactical search, AI answer optimization, and what's actually moving the needle for operators across home services, legal, and hospitality. We work directly with the operators we write about — the playbook is field-tested before it gets published here.