Service pages
One page per category of work, written for the searches your buyers actually run.
It has to match how buyers actually search.
Most buyers do not search for a category like “full-service company” first. They search for the specific need in front of them.
Your website needs pages that match those real needs. Each important page should clearly explain the problem, the work, where you provide it, and what to do next.
It has to make the next step feel safe.
Most service decisions are trust decisions. People want to know whether you are credentialed, local, responsive, and experienced with their specific situation.
Your website should make those answers obvious without forcing someone to hunt around.
- Show the action clearly on mobile.
- Use reviews, photos, service areas, and credentials.
- Explain availability honestly.
- Make pages easy to skim.
It has to be usable by Google and AI tools.
Search engines and AI answer tools need clean structure: clear headings, direct answers, FAQ sections, schema, internal links, and fresh details.
When someone searches or asks who to choose, your website should make it easy to see that you do the work, serve the area, and are a credible choice.